Circular Jewelry

NoWa

Unique pieces

made from recycled gold and silver

We all fall head over heels for beautiful jewelry. It gives your outfit meaning and personality. NoWa’s sustainable jewelry is specially designed for women who love timeless, minimalist designs.

But do you know how it’s made? By choosing recycled gold and silver, you can avoid the often terrible conditions of traditional mining — much better for people and the planet.

Curious about the collection? Visit: www.thisisnowa.com
NoWa products are available from €16.95.
Free shipping on orders over €50.

Circulair

We are committed to manufacturing products that are made from waste streams. These are reused to create new products.

Recycled

We are committed to manufacturing products made from materials that would otherwise be considered waste.

100% Dutch made

We are committed to manufacturing products in the Netherlands. This ensures low CO2 emissions and more employment opportunities.

From Trash to Treasure

Seeing the beauty in waste

For every piece sold, old mobile phones are collected. This way, you help reduce e-waste — the fastest-growing waste stream in the world. It grows three times faster than plastic waste. Did you know that around 50 million tons of e-waste are thrown away annually, and at least 70% ends up in landfills? Not only wasteful but extremely harmful to the environment.

That’s why NoWa creates sustainable jewelry from pure gold and silver recovered from recycled mobile phones. With your purchase, you not only treat yourself or a loved one but also benefit the planet. Every jewelry piece sold helps collect more old phones — closing the loop.

Meet the founder

Josette de Vroeg

Almost everyone has a mobile phone, but many don’t realize these devices contain valuable materials like gold and silver. In the Netherlands alone, millions of phones sit unused in drawers, and every year, €27 million worth of gold ends up in the trash. Such a waste!

With NoWa, the aim is to inspire people to think and recycle more. It’s not about pointing fingers, but showing how it can be done.

Want to see our full range and prices? Visit our website: https://thisisnowa.com/